727-786-0060 | 3490 East Lake Road South Ste C, Palm Harbor, FL 34685
Mon - Fri / 10:00am to 5:00pm - By Appointment

The Tradition of Time

Welcome to The Family

Founded in 1990, we have been a leader in the pre-owned Rolex watch market for nearly three decades.

Unlike the newest trend of “on-line watch brokers”, we are a brick-and-mortar operation with a rich business history serving the Tampa Bay area. Located in Palm Harbor, between Boot Ranch and East Lake Woodlands, we have a long list of personal, bank and business references and we encourage in-person showings by appointment.

Our book, “The Professional’s Handbook of Pre-Owned Rolex Watches” is the guide used by professional watch buyers worldwide. Now in its 9th pressing, no collector should be without this valuable tool.

As the experts in fine timepiece authenticity, all Rolex watches we sell come with The Zimbals Certified 2-Year Warranty.

As you would expect, our Service Department is available to handle all of your watch needs… whether it’s a Rolex or other fine mechanical timepiece. Feel free to give us a call.

Our Service Department uses only Genuine Rolex Parts on internal Rolex watch repairs.  We also service other luxury watch brands.

Want to sell a Rolex watch?

We’re just as dedicated when it comes to buying watches as we are to selling them. Whether you’d like cash or want to trade up to a watch from our collection, we’ll ensure you get a great deal.

Please call ahead, as all showings are by appointment. 

727-786-0060